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留学英才:Just Tumi 因为努力,所以幸运

Tumi is a second and final year International Masters of Business Administration (specializing in Marketing Management) candidate at Zhejiang Normal University. Professionally, she is a Marketing Consultant with vast experience in Marketing Strategy, Advertising Strategy, Social Media Management, Marketing Analytics, Qualitative Market Research and Public Relations Management. Her main areas of interest are Consumer Behaviour (which her thesis is based on), Qualitative Market Research and Marketing Strategy. She aspires to achieve a Chartered Marketer status-quo within the next two years. She hails from the world’s largest diamond producing country, Botswana (Africa) and she indeed intends to continue shining like one. She hold a Bachelor of Business Administration (Marketing) from the University of Botswana

1. Winner of the English Speech Competition (2015)

2. Produced, directed and featured in a promotional video for the university titled ‘ZJNU-The Key To My Future’ (2015) http://zjnu.ciss.org.cn/Study/47730

3. Research Director-SIGMA Academic Fraternity (2015-2016)

4. Key Presenter at the Women in Tech Summit (Topic-Outlook of China-Africa Exchanges)-organised by SAP China and Institute of Africa Studies ZJNU (2016)

5. Key Presenter at International Conference on China-Africa Financing Cooperation for African Sustainable Development (Topic-SME Financing-The Future of Botswana’s Economy) organised by ZJNU(Department of Economics and Management), Tsinghua University and United Nations Development Programme (UNDP)-2016

6. Radio Broadcaster of Foreign Flavour on English Bridge 95.2 FM, ZJNU campus radio station (2016)

7. Co-founder of People of ZJNU, an independent social media project which aims to bring together international students of ZJNU through photo and video sharing and through live broadcasting of events which international students organise and take part in through Instagram and Snapchat: zjnu_1956 (2016)

A brief description of Foreign Flavour:

The Foreign Flavour is hosted each week by Tumi and broadcasted live throughout the school campus every other week. It's normally on Thursdays .The aim of the Foreign Flavour is to bridge the gap between various cultural groups and help unite the foreign student’s community through one platform. Being a part of the community, Tumi could see that the foreign student community is not ‘’at one’’ as it should be. She took the opportunity offered by English Bridge to communicate to students of all races and nationalities and talk about trending topics within the university. She doesn’t host the show alone though. Each week, she invites a new guest and they talk about anything and everything that is worth talking about and sharing with the international student’s community. So far, she has been joined by Enrique from Mexico, Shaniah from Fji Islands, Kenneth from United Kingdom (UK) and Olamide from Nigeria.

Growth is expected for the show and Tumi would like for Foreign Flavour to become a household name. ‘’I wish for the show to become a go-to credible source of information. A platform where activities being run by different students are shared, achievements by other students are shared and  even where the latest songs are shared. Communication is a two way thing and I would love for my listeners to give me suggestions and if they want to join me in studio, then that would be AWESOME! This platform is for the people and it IS by the people, use it!’’

Tumi is a firm believer of dreams and believes that they are meant to be achieved through hard work and sweat. Her short term goal is to continue in radio (or even media as a whole) and hopefully excel to a station that broadcasts to more communities. She also aims and wishes to present at a TED conference one day. Lastly, she aims to stay in China and work her way to her being a reputable international Marketing Consultant.

Tumi是浙江师范大学的IMBA二年级在读生(营销管理方向)。作为一名专业的营销顾问,她在市场营销策略,广告策略,社交媒体管理,营销分析,定性市场研究和公共关系管理方面拥有丰富的经验。消费者行为、定性市场研究和营销策略是她的主要兴趣领域,其中消费者行为分析也是她的论文核心。她渴望在未来两年内在特许营销领域达到大师水准。她来自世界上最大的钻石生产国——博茨瓦纳,像一颗钻石那样持久闪耀也是她对自己的期许。之前她在博茨瓦纳大学取得了工商管理学士学位证书(市场营销方向)。


TUMI认为无所事事是在浪费宝贵时间,她是:

英语演讲比赛获奖者(2015

制作,导演和剪辑了名为“ZJNU-通向未来的成功 之钥”的宣传片(2015)(http://zjnu.ciss.org.cn/Study/47730

担任SIGMA学术社团研究总监(2015-2016

担任由SAP中国和非洲研究所组织的女性科技峰会(中国 - 非洲交流主题展望)的主要发言人(2016

担任由浙师大澳门合法搏彩网,清华大学和联合国开发计划署共同举办的中非经贸合作之非洲可持续发展(中小企业融资与博茨瓦纳经济的未来主题)国际会议主要发言人(2016

担任浙师大校园广播电台(95.2FM)英语节目“外国风味”广播员(2016

作为独立社交媒体项目“浙师大的人儿们”(zjnu_1956)的联合创始人,旨在通过Instragram Snapchat的照片、视频共享和现场直播功能宣传国际学生组织和参与的各项活动,从而使国际生更加团结。(2016



师大电台外国风味栏目概况

Tumi是外国风味栏目的电台播音员,该栏目在每两周的周四播出。这个节目旨在为拥有不同学问背景的外国学生搭建一个平台,让他们在和睦相处中增进对彼此学问的认同。作为这个活动的一员,Tumi看到外国留学生并不是像她所期待的那样团结,于是她抓住英语桥的这个机会,让不同肤色、不同国籍的外国学生在谈论与学校相关的话题中交流情感。这个活动有很多的参与者,每个星期,她都会邀请很多新的朋友来讨论 一些有意义的问题,并把它们分享给国际学生联合会。到目前为止,来自墨西哥的Enquire,来自斐济的Shaniah,来自英国Kenneth和来自尼日利亚的Olamide都参加了这个活动。

Tumi期待着节目的成长并且希翼“外国风味”成为被师大学生所熟知的电台节目名字。“我希翼节目成为一个可信的信息来源、一个平台,不同学生运营的活动在这里被共享,学生们取得的成就在这里被共享,甚至包括最新歌曲的分享。沟通是一个双向的事情,我欢迎我的听众给我建议,如果他们想参加这个节目,那将是非常棒的!这个平台是为大家打造的,也是靠大家运营着的,让大家充分发挥它的作用!”

Tumi坚定的以梦想为信仰,并相信通过自身的艰苦奋斗可以一一实现它们。她的短期目标是继续在电台的工作(甚至涵盖到整个媒体业),并希翼加强技能素养,以待将自己的广播节目传播给更多人。她也计划着有一天能在TED上发表演讲。最后,她期待留在中国,并成为一位著名的国际市场顾问。




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